Top 35 Famous Logos That Have A Hidden Meaning

Logos are the best way to represent your company in a single small image. A simple and eye-catchy logo can increase the company's popularity. At the same time, a perfect can made a place in the people minds and thus, they became familiar with these companies just because of their logos. Some logos have a meaning or a motive hidden in them, which are not recognizable on the first look. So here I have compiled a list of top 35 most famous logo with their hidden meaning:

1. Mercedes Benz

Mercedes’ tri-star represents the companies dominance over land, sea and air.

2. Amazon

Amazon is the biggest online store. Look at the arrow in the logo, most people says that it is the sign of smile. But infact, this arrow sign has a message behind it. Just focus on it and you will see that the arrow points from A to Z. It means that amazon has everything, from A to Z.

3. Apple

The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple symbolizes the "Tree of Knowledge".

4. IBM

The IBM logo has a hidden message in  it. The blue color represents that it a company and the white identical lines passing through it gives an equality sign, which means unity and strength.

5. FedEx

FedEx logo also have a strong message for us. Just look between "E and x" and you will see an arrow. This arrow represents moving forward towards the future.

6. Audi

The four circles in the logo represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

7. Sony VAIO

In Sony VAIO logo, VA represent the waveform of the analog signal and IO represents the digital signal i.e., 0 and 1.

8. Dell

In Dell logo, you'll notice that the "E" in Dell is turned on its side. The reason? It represents company founder Michael Dell's wish to "turn the world on its ear."

9. Northwest Airlines

In the logo of Northwest Airlines, The 'N' stands for North. The triangle in the upper left represents a knob on a compass, pointing northwest. What's more, the triangle also forms the upper left part of a "W".

10. Picasa

The Picasa logo has a lot more than meets the eye. The colorful portion of the logo represents a camera shutter, while the white space within the logo represents a house. Casa means "house" in Spanish, while "Pi" can be shorthand for Pixel Index. Put them together, and you have a house (i.e a depository) for your photos.

11. BMW

BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.

12. Toyota

In the Toyota's logo, you can see three ellipses. Each ellipse represents the heart of the customer, the heart of the product and the heart of technological progress.

13. Mobil

The colors in the Mobil logo represents their hidden message. Blue color represents faithfulness and security while the red color shows strength.

14. Volkswagen

The Volkswagen logo simply shows the letter of the company’s initials. The word “Volks” is German for people, while “Wagen” is German for car.

15. Samsung

In the Samsung logo, the ellipse represents the universe, the blue color is the sky and the ocean and the ‘S’ and ‘G’ aligned with the borderline means Samsung is connected to the world.

16. NBC

One of the most recognizable logos in history, the NBC logo is a peacock with six brightly colored feathers (each of which represented one of the company's six divisions at the time). If you look at the negative whitespace in the middle of the logo, you'll see the body of a peacock facing rightward, indicating a company looking to the future and not the past.

17. LG

By rotating the LG logo, you can see a smiley face which shows that "Life is Good so Keep Smiling :)"

18. Ubuntu

The Ubuntu logo depicts an overhead shot of three people joined together, holding hands, and looking up towards the sky. All in all, a rather clever and fitting logo/name combination. Also the word Ubuntu means "Human Kindness".

19. AT&T

The AT&T logo shows blue "wires" wrapping around the globe, signifying AT&T as a worldwide communications company.

20. Wikipedia

Believe it or not, the Wikipedia logo you might glare at on a daily basis has a hidden meaning. The logo itself is a globe comprised of puzzle pieces with characters taken from an assortment of different languages. The globe, however, is incomplete, representing the "incomplete nature" of Wikipedia's goal to be an online encyclopedia for people versed in any language. It can also represent that Wikipedia, as a site built upon user submissions, is always increasing in breadth, and hence, never complete.

21. Cisco

The vertical lines in the logo are meant to represent San Francisco's famed Golden Gate Bridge. The vertical lines also serve to represent a digital signal.

22. Adidas

The new logo of Adidas symbolizes a mountain, a metaphor for the challenges and perceivable goals that all athletes must meet and overcome.

23. Carrefore

The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you'll see the letter C in the negative space between the two arrows.

24. Burger King

Established by David Edgerton and James McLamore in 1954, the Burger King was christened Insta Burger King. It was rebranded as the Burger King in the 1980s. Gaining reputation internationally very fast, the company’s logo was first modernized in 1994. It constituted smoother fonts with round edges. In 1999, the logo was again updated which was the stylized version of “bun-halves” logo. This new look had a blue coloured swirl which made the logo look more contemporary.

25. Unilever

Unilever produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores "getting more out of life".

26. Nike

The company takes its name from the Greek goddess of victory, Nike. The logo represents the wing of the Greek Goddess.

27. Pepsi

According to the documentations of Pepsi, the new logo represents the Earth’s magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity, and plenty more.

28. Coca-Cola

The red color in the logo shows legacy.

29. Ferrari

The infamous insignia of the brand is a black, galloping horse on a yellow background with the letters SF for Scuderia Ferrari. The prancing black horse is Rampante Cavallo. It honours an Italian flying ace Francesco Baracca, a martyr in World War I. The magnificent black silhouette of the horse also recognizes the popular belief that a horse on the top of a car would guide its driver victorious to the destination. The yellow background honours the city Modena’s historic color-yellow.

30. Ford

The oval trademark of the Ford company is one of the best known symbols in the corporate worlds. The symbol used today is a blue oval shape with Ford written in flowing cursive font. The oval appeared around 1928. Over years it has been modernized into a Centennial version which was released on Ford’s 100th anniversary in 2003. The symbol gives the company a powerful brand image and is recognized and honored by the world as the leading manufacturer of great products.

31. Google

The current logo features a pattern of primary colors being broken with a single letter shown in the secondary color of green. The broken pattern represents playfulness and the idea that Google isn’t a company that plays by the rules.

32. Nestle

The bird in the Nestle logo is symbolic and dates back to the family coat of arms. It symbolizes the nestle name: a small, little nest.

33. Hyundai

The logo of Hyundai motors is an oval shaped H letter which signifies the company itself. The ellipse symbolises the global expansion of the company. The stylized, italicized H is two people, the customer and the company shaking hands.

34. McDonald's

The two golden arches on the logo’s M are the most recognizable and strongest symbols of our day. The traditional yellow and red and the simplicity of the letter M depicts the powerful business traits. The logo was created in 1962 by Jim Schindler. The idea behind the logo was from the investor’s point of view rather than the consumer. It signifies that the franchise of McDonald’s is similar to owning a gold mine. The arches also depict a place to offer recluse, an escape; ideal for a break.

35. Dove

The dove symbolizes peace and harmony. The logo evidently honors the memory of the original cause for which the brand was established.